Everyone is talking about social media and how it's here to stay. It's taking over the marketing world.
Even the Super Bowl sponsors were selling their products on FaceBook during the big game – it seems every commercial had the product name.com/FaceBook.
The Marketing Paradigm has shifted. Nearly all consumers (97%) now use online media when researching products or services. The misconception is that only young people use these technologies but in fact, nearly all of the buying public now uses them.
Marketing has also shifted from a one-way broadcast to a multi-point conversation. In the past, communications were “broadcast” solely through mass marketing channels like TV, radio and newspapers. With social media, however, much of the communication is controlled by the prospects through services like Twitter and Facebook, which have more than 700 million members combined—and YouTube, which gets 300 million visitors a month.
However, you have to keep up with social media in order for it to provide you with quality results. Many companies post multiple times a day, whether it be on Twitter, FaceBook, YouTube, or other sites.
There's a huge time investment involved with social media, and it can be quite overwhelming. After all, it's public relations, customer service, advertising, sales and marketing all rolled into one. You have to keep up to keep ahead of your competition.
You need a knowledgeable expert to help you plan and execute online and mobile marketing strategies with zero extra effort on your part. Review our website and contact us today for a no-obligation consultation.
Contact Frog today for your FREE Social Media consultation!
