Everyone is talking about social media and how it's here to stay. It's taken over the marketing world.
Big-name companies spend millions of dollars every year to get their advertisements on during the Super Bowl. And every one of them have a Facebook page, Twitter account, or both attached to those ads.
The marketing paradigm has shifted. Nearly 97% of consumers use online media when researching products or services. The misconception is only young people use these technologies. The fact is, nearly all the buying public uses them.
Marketing communication is no longer a one-way conversation. Not too long ago, the only forms of marketing communications were TV, radio and newspapers. With social media, much of the communication is controlled by your prospects through services like Twitter and Facebook, which have more than 700 million members combined—and YouTube, which gets more than 300 million visitors a month.
In order for social media to provide you with the quality results you want, you have to keep up with it. Many companies post multiple times a day, whether it be on Twitter, Facebook, YouTube, or other sites.
There's a huge time investment involved with social media, and it can be quite overwhelming. After all, it's public relations, customer service, advertising, sales and marketing all rolled into one. You have to keep up to keep ahead of your competition.
You need a knowledgeable expert to help you plan and execute online marketing strategies with zero extra effort on your part. Contact us today for a no-obligation consultation.